To show the organization of the course that includes this module, follow this link Course organization
The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction. It plays a key role for the creation of customer value, usually the first goal of marketing activities.
The course will take place in italian. See the main description for details of the programme.
Author | Title | Publisher | Year | ISBN | Note |
Borghesi A.-Gaudenzi B.- Russo I. | Casi ed esperienze di logistica nelle imprese italiane | Quiedit | 2007 | ||
J.T.Mentzer, T.Stank, M.Myers | Handbook of Global Supply Chain Management | Sage Pubblications | 2006 | Capitolo 1 e 2 | |
SIGNORI P. | La misurazione dell'integrazione logistica nella Supply Chain Integrated Management (Capitolo 1) | CEDAM | 2004 | 8813255276 | Lettura Integrativa |
BORGHESI A. | Marketing-Logistica | Giuffrè | 2006 | ||
A. Borghesi (a cura di) | Supporti didattici per gli studenti del corso di Marketing (Logistica) | QuiEdit | 2005 | Lettura Integrativa |
The examination consists of an oral exam.
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