To show the organization of the course that includes this module, follow this link Course organization
The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm.
The course will take place in italian. See the main description for details of the programme.
The examination consists of an oral exam.
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