Aree – Business Administration and Business Economics; Marketing; Accounting

Business Administration and Business Economics; Marketing; Accounting   aderente allo standard  JEL

Marketing and Advertising, Marketing
M31 - Branding strategies and relationships in business-to-business markets - M 31 Il problema di genere quale opportunità per le aziende (gender question and company s growth) - M31 Il valore per il cliente in un contesto business to business (Customer value in business to business context) - M 31 Marketing, comunicazione d’impresa e relazione con la clientela (Marketing, corporate communication and customer relationship) - M31 - Marketing strategies and marketing performance measurement in tourism & hospitality - M31 - Services management and marketing


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