Research groups

DMO - Strategic planning of tourism destinations

The Research Group “DMO – Strategic planning of tourism destinations” aims to contribute to the strategic planning and management of tourism destinations, with a particular focus on the city of Verona. The Research Group draws on its previous experience acquired through the study of destinations such as Bardolino and Sirmione. The research activity starts from the analysis of the expectations of the most relevant stakeholders (such as: policy makers, economic actors, residents, tourists) to develop a strategic plan for the city’s tourism development. For this purpose, the Research Groups uses qualitative research methods (such as in-depth interviews and focus groups) and quantitative research methods (such as surveys). Through the results of its studies, the research group supports DMO’s activities and decisions. The main publications are the following:

  • Cobelli N.; Ugolini M.; Simeoni F.; Vigolo V.; Cassia F.; Magno F.; Toffali A., Studio sull'impatto turistico derivante dalla riqualificazione della Marina di Bardolino, Dipartimento Economia Aziendale, N° , 2009
  • Cassia, Fabio; Vigolo, Vania; Ugolini, Marta Maria; Baratta, Rossella, Exploring city image: residents' versus tourists' perceptions «THE TQM JOURNAL» , vol. 30 , n. 5 , 2018 , pp. 476-489
  • Vania, Vigolo; Francesca, Simeoni; Fabio, Cassia; Marta, Ugolini, Older tourists' travel motivations and overall satisfaction at the destination: The case of Sirmione in 20th Excellence in Services International Conference - Conference Proceedings , Atti di "20th Excellence in Services International Conference" , University of Verona, Italy , September 7 and 8, 2017 , 2017 , pp. 817-824
Contact people
Marta Maria Ugolini

Fabio Cassia
Associate Professor
Marta Maria Ugolini
Full Professor
Francesca Simeoni
Assistant Professor
Vania Vigolo
Associate Professor
Topic Research area
Branding Marketing
Marketing
Business-to-business branding Marketing
Marketing
Tourist behavior Gestione del turismo
Tourism management
Country-of-origin effect and international markets Marketing
Marketing
Destination management Gestione del turismo
Tourism management
En plein air tourism Gestione del turismo
Tourism management
Fair trade Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
Strategic management of service quality Gestione dei servizi
Service management
Hospitality Gestione del turismo
Tourism management
Hospitality management Gestione del turismo
Tourism management
International business development Marketing
Marketing
Public utilities management Gestione dei servizi
Service management
Strategic planning of tourism destinations Gestione del turismo
Tourism management
Decisional processes Imprenditorialità
Entrepreneurship
Public utilities management Gestione dei servizi
Service management
Quality in services Gestione dei servizi
Service management
Quality in services Gestione dei servizi
Service management
Branding strategies Marketing
Marketing
Marketing strategies and investments of tourism firms Gestione del turismo
Tourism management
SMEs development Imprenditorialità
Entrepreneurship
Valorization and sustainability of the territories Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics

Activities

Research facilities