Research groups

Enterprise 4.0 and digital transformation for micro, small and medium businesses in Verona

The research group was established in relation to the project entitled “Firm 4.0 and digital transformation for SMEs in Verona” - which results from the cooperation of the University of Verona and Verona Chamber of Commerce- with the intent to share its organizational, managerial, production and logistics and online marketing competences. The research group acts in synergy with Punto Impresa Digitale of the Chamber of Commerce to provide answers to the digital development needs of 100 Verona’s firms and is linked to the analogous research group at the Department of Computer Science. The research group of the Department of Business Administration intends to evaluate the level of digital readiness of the firms of the territory, organize training workshops addressing firms’ needs, conduct follow up actions in the firms and monitoring activities through the observatory for the digital transformation in the North East. The main actors are two research fellows and the students who act as digital ambassadors in the firms, who are selected by the University also among the students enrolled in the courses of the Department of Business Administration and among its graduates.
Contact people
Marta Maria Ugolini

Alessandro Bigi
Temporary Professor (Department Foreign Languages and Literatures)
Ludovico Bullini Orlandi
Research Scholarship Holders
Fabio Cassia
Associate Professor
Barbara Gaudenzi
Associate Professor
Francesca Simeoni
Assistant Professor
Vania Vigolo
Associate Professor
Alessia Zoppelletto
Research Scholarship Holders
Angelo Bonfanti
Associate Professor
Roberta Capitello
Associate Professor
Nicola Cobelli
Temporary Assistant Professor
Cecilia Rossignoli
Full Professor
Marta Maria Ugolini
Full Professor
Alessandro Zardini
Temporary Assistant Professor
Topic Research area
Branding Marketing
Marketing
Business Intelligence, Big Data, and eGovernment Gestione dei sistemi informativi aziendali
Management information systems
Business-to-business branding Marketing
Marketing
Business to business management Marketing
Marketing
Change management and the impact of ICT on the hospital Health care management
Health care management
Tourist behavior Gestione del turismo
Tourism management
Country-of-origin effect and international markets Marketing
Marketing
Destination management Gestione del turismo
Tourism management
Development of social entrepreneurship Imprenditorialità
Entrepreneurship
En plein air tourism Gestione del turismo
Tourism management
Enterprise 4.0 and digital transformation Marketing
Marketing
Fair trade Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
Shopping experience management Gestione dei servizi
Service management
Managing emergent risks: cyber risk and reputationl risk Gestione del rischio
Risk management
Strategic management of service quality Gestione dei servizi
Service management
Hospitality Gestione del turismo
Tourism management
Hospitality management Gestione del turismo
Tourism management
International business development Marketing
Marketing
The impact of eBusiness on organization Gestione dei sistemi informativi aziendali
Management information systems
Public utilities management Gestione dei servizi
Service management
Strategic management of service quality Gestione dei servizi
Service management
Wine and food marketing Marketing
Marketing
Marketing B2B, customer value optimization, logistics service Marketing
Marketing
Marketing B2B e customer satisfaction Marketing
Marketing
New business models and coordination costs Studi organizzativi
Organizational studies
New business model and business process management Studi organizzativi
Organizational studies
Strategic planning of tourism destinations Gestione del turismo
Tourism management
Decisional processes Imprenditorialità
Entrepreneurship
Procurement Optimization: strategic management of procurement in the supply chain Logistica e gestione della supply chain
Logistics and supply chain management
Service design Gestione dei servizi
Service management
Public utilities management Gestione dei servizi
Service management
Quality in services Gestione dei servizi
Service management
Change management in the Health Care System and eHealth Health care management
Health care management
Strategic risk management in the companies Gestione del rischio
Risk management
Quality in services Gestione dei servizi
Service management
Agri-food systems Economia agraria e delle risorse
Agricultural and resource economics
Branding strategies Marketing
Marketing
Marketing strategies and investments of tourism firms Gestione del turismo
Tourism management
Supply chain (lean) agility and resilience Logistica e gestione della supply chain
Logistics and supply chain management
Supply chain risk management Gestione del rischio
Risk management
SMEs development Imprenditorialità
Entrepreneurship
Wine and food tourism Gestione del turismo
Tourism management
Valorization and sustainability of the territories Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics

Activities

Research facilities