Research groups

Studies on generic medicines adoption

La ricerca comparativa è stata condotta in Italia, Australia e Finlandia e ha portato alle seguenti pubblicazioni:

(a) Gill L., Helkkula A., White L., Cobelli N., “Using narrative to explore consumer and pharmacist experience of generic medicines”, Proceedings, Australian & New Zealand Marketing Academy Annual Conference, Melbourne, Australia, 30 November-2 December 2009, ISBN: 9781863081580 (article included in the Proceedings of the conference).

(b) Gill L., Helkkula A., White L., Cobelli N., “How do customers and pharmacists experience generic substitution?”, International Journal of Pharmaceutical and Healthcare Marketing, vol. 4, n. 4, 2010, pp. 375-395, ISSN: 1750-6123 (research article – SJR Q3 Marketing; H Index 14).

(c) Cassia F., Cobelli N., Gill L., “Generic medicines non-adoption: investigating the perceptions and attitudes of customers and the role of health professionals’ service network”, Proceedings, XIV Toulon-Verona Conference - Excellence in Services, Alicante, Spain, 1-3 September 2011, pp. 269-280, ISBN: 9788890432712 (article included in the Proceedings of the conference).

Componenti: Liz Gill (referente straniero The University of Sydney - Australia), Nicola Cobelli (referente italiano Dipartimento di Economia Aziendale - Università di Verona - Italia), Fabio Cassia, Anu Helkkula (Hanken School of Economics - Finlandia).
Contact people
Nicola Cobelli

Nicola Cobelli
Temporary Assistant Professor
External components
Liz Gill
The University of Sydney
Lesley White
Charles Sturt University - Australia
Anu Helkkula
Hanken School of Economics (Finland)
Topic Research area
Business-to-business branding Marketing
Marketing
Business to business management Marketing
Marketing
Enterprise 4.0 and digital transformation Marketing
Marketing
M31 - Services management and marketing Marketing and Advertising, Marketing

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