Internet marketing (2006/2007)

Course not running

Course code
4S00519
Credits
5
Coordinator
Federico Brunetti
Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
lezione 1 3 SECS-P/08-MANAGEMENT 2° sem lez Federico Brunetti
lezione 2 2 SECS-P/08-MANAGEMENT 2° sem lez Angelo Bonfanti

Learning outcomes

The course aims at getting a deeper knowledge of the Internet as an Hypermedia Computer-Mediated Environment (HCME) and of its potential applications from a business point of view, with special attention to web marketing and on line selling.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

Oral examination to test both basic knowledge and critical analysis skills.