Innovation and Product Management - lezione 1 (2006/2007)

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Course code
4S00390
Name of lecturer
Elena Giaretta
Number of ECTS credits allocated
4
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
2nd semester dal Feb 19, 2007 al May 26, 2007.

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

2nd semester
Day Time Type Place Note
Monday 2:30 PM - 4:30 PM lesson Lecture Hall B  
Wednesday 10:30 AM - 12:30 PM lesson Lecture Hall B  

Learning outcomes

The module aims to analyze business innovative paths, also with regard to the SME typical of the Italian productive system. In this sphere, particular attention is payed to the study of product innovation.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Reference books
Author Title Publisher Year ISBN Note
SCHILLING M.A. Gestione dell'innovazione McGraw-Hill 2005 8838662363

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.