Customer service and supply chain management - lezione 2 (2006/2007)

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Course not running

Course code
4S00526
Name of lecturer
Barbara Gaudenzi
Number of ECTS credits allocated
1
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
2nd semester dal Feb 19, 2007 al May 26, 2007.
Course news Seminars related to the course

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Learning outcomes

The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction. It plays a key role for the creation of customer value, usually the first goal of marketing activities.

Syllabus

The course will take place in italian. See the main description for details of the programme.

Reference books
Author Title Publisher Year ISBN Note
Borghesi A.-Gaudenzi B.- Russo I. Casi ed esperienze di logistica nelle imprese italiane Quiedit 2007
J.T.Mentzer, T.Stank, M.Myers Handbook of Global Supply Chain Management Sage Pubblications 2006
SIGNORI P. La misurazione dell'integrazione logistica nella Supply Chain Integrated Management (Capitolo 1) CEDAM 2004 8813255276 Lettura integrativa
BORGHESI A. Marketing-Logistica Giuffrè 2006
A. Borghesi (a cura di) Supporti didattici per gli studenti del corso di Marketing (Logistica) QuiEdit 2005 Lettura integrativa

Assessment methods and criteria

The examination consists of a written and oral exam.
For further information see the teacher website.

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