Economics and internal public relations commuinications techniques - lezione 1 (2006/2007)

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Course not running

Course code
4S00530
Name of lecturer
Claudio Baccarani
Number of ECTS credits allocated
4
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
2nd semester dal Feb 19, 2007 al May 26, 2007.
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To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Learning outcomes

The module aims to set the communication system inside he business decision making process, analyzing the different techniques and the obstacles to an effective knowledge transfer outside and inside the company.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

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