| Unit | Credits | Academic sector | Period | Academic staff |
|---|---|---|---|---|
| Lezione | 3 | SECS-P/08-MANAGEMENT | 1° sem lez |
Claudio Baccarani
|
| Seminario | 2 | SECS-P/08-MANAGEMENT | 1° sem lez |
Marco Giuseppe Troiani
|
The module aims to explain the concept of strategy and analyse the founding elements of the business plan as a document, underlining its communicative function.
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
| Author | Title | Publisher | Year | ISBN | Note |
| Antonio Borello | Il business plan. Dalla valutazione dell'investimento alla misurazione dell'attività d'impresa (Edizione 1) | McGraw-Hill | 2005 | 88 386 6285-1 | Sono esclusi dal programma d'esame i capitoli 8 e 9. |
© 2024 | Verona University
******** CSS e script comuni siti DOL - frase 9957 ********p>
