Economics and Commercial Company Management - Lezione 2 (2007/2008)

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Course code
4S00378
Name of lecturer
Angelo Bonfanti
Number of ECTS credits allocated
2
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
2° sem lez dal Feb 18, 2008 al May 24, 2008.
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To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Learning outcomes

The module aims to give students a global perspective on distribution sector, considering in particular its evolutionary path from traditional pre-capitalistic approach to the managerial approach typical of large retailers, to the recent and innovative on-line selling.
The module aims as well to make students aware of economic, managerial and competitive rationales of retail firms, as a peculiar kind of service firm.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

Oral examination to test both basic knowledge and critical analysis skills.

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