Course not running
- Course code
- 4S00526
-
Name of lecturer
-
Pier Luigi Cavicchi
- Number of ECTS credits allocated
-
3
- Academic sector
-
SECS-P/08 - MANAGEMENT
- Language of instruction
- Italian
- Period
-
2° sem lez dal Feb 18, 2008 al May 24, 2008.
To show the organization of the course that includes this module, follow this link 
Course organization
Lesson timetable
Learning outcomes
The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction. It plays a key role for the creation of customer value, usually the first goal of marketing activities.
Syllabus
The course will take place in italian. See the main description for details of the programme.
Assessment methods and criteria
The examination consists of an oral exam.
