Marketing (2008/2009)

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Course not running

Course code
4S00389
Credits
10
Coordinator
Paola Signori
Other available courses
Course news Seminars related to the course
Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
1 - lezione 4 SECS-P/08-MANAGEMENT Primo semestre Paola Signori
2 - lezione 4 SECS-P/08-MANAGEMENT Primo semestre Barbara Gaudenzi
3 - lezione 2 SECS-P/08-MANAGEMENT Primo semestre Ivan Russo

Learning outcomes

Module: 1 - lezione
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The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new market and the stakeholders selling complex products and, in particular, services.
In this context, students could learn how to develop and implement a marketing plan which has to include both strategic and tactical aspects. The course focuses on strategic issues like market’s analysis, segmentation, positioning, targeting and the relationship between marketing and logistics. The operations, techniques and methods of the marketing management are moreover analysed.



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Syllabus

The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new market and the stakeholders selling complex products and, in particular, services.
In this context, students could learn how to develop and implement a marketing plan which has to include both strategic and tactical aspects. The course focuses on strategic issues like market’s analysis, segmentation, positioning, targeting and the relationship between marketing and logistics. The operations, techniques and methods of the marketing management are moreover analysed.

Assessment methods and criteria

The examination consists of a written (essay) and oral exam in italian.

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