Innovation and Product Management (2008/2009)

Course not running

Course code
4S00390
Credits
5
Coordinator
Elena Giaretta
Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
1 - lezione 4 SECS-P/08-MANAGEMENT Secondo semestre Elena Giaretta
2 - lezione 1 SECS-P/08-MANAGEMENT Secondo semestre Chiara Rossato

Learning outcomes

The module aims to analyze business innovative paths, also with regard to the SME typical of the Italian productive system. In this sphere, particular attention is payed to the study of product innovation.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

Reference books
Author Title Publisher Year ISBN Note
Melissa Schilling Gestione dell’innovazione (Edizione 2) Mc-Graw-Hill 2008