Customer service and supply chain management (2008/2009)

Course not running

Course code
4S00526
Credits
10
Coordinator
Ivan Russo
Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
1 - lezione 5 SECS-P/08-MANAGEMENT Secondo semestre Ivan Russo
2 - lezione 3 SECS-P/08-MANAGEMENT Secondo semestre Pierluigi Cavicchi
3 - lezione 2 SECS-P/08-MANAGEMENT Secondo semestre Giorgio Cavalieri

Learning outcomes

Module: 1 - lezione Prof. Ivan Russo
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The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction across supply chain. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm.


Module: 2 - lezione
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The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction across supply chain. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm.



Module: 3 - lezione

The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction across supply chain. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm.

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Syllabus

Module: 1 - lezione
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The course will take place in italian. See the main description for details of the programme.


Module: 2 - lezione
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Module: 3 - lezione
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Assessment methods and criteria

Module: 1 - lezione
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The examination consists of an written and an oral exam


Module: 2 - lezione
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Module: 3 - lezione
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