Business Plan and Company Strategies - 1 - lezione (2008/2009)

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Course code
4S00521
Name of lecturer
Claudio Baccarani
Number of ECTS credits allocated
3
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
Primo semestre dal Oct 1, 2008 al Dec 20, 2008.

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Lesson timetable

Learning outcomes

The module aims to explain the concept of strategy and analyse the founding elements of the business plan as a document, underlining its communicative function.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

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