To show the organization of the course that includes this module, follow this link 
Course organization
The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm.
The course will take place in italian. See the main description for details of the programme.
The examination consists of an oral exam.
Capitolo 1
(pdf, it, 164 KB, 24/02/09)
Capitolo 3
(pdf, it, 213 KB, 24/02/09)
Cavalieri
(vnd.ms-powerpoint, it, 24263 KB, 30/04/09)
Cavalieri Excel
(vnd.ms-excel, it, 51 KB, 30/04/09)
Cavicchi
(pdf, it, 424 KB, 27/04/09)
Cavicchi1
(pdf, it, 108 KB, 27/04/09)
Cavicchi2
(pdf, it, 1871 KB, 27/04/09)
Cavicchi3
(pdf, it, 635 KB, 07/05/09)
Cavicchi4
(pdf, it, 429 KB, 07/05/09)
CAVICCHI PRINT
(pdf, it, 429 KB, 18/05/09)
CAVICCHI PRINT1
(pdf, it, 1871 KB, 18/05/09)
CAVICCHI PRINT2
(pdf, it, 635 KB, 18/05/09)
CAVICCHI PRINT3
(pdf, it, 429 KB, 18/05/09)
FAQ 2009
(pdf, it, 38 KB, 16/04/09)
Impatto finanziario della logistica
(pdf, it, 378 KB, 19/03/09)
LEAN VS AGILE
(pdf, it, 149 KB, 06/04/09)
LEAN VS AGILE (lettura)
(pdf, it, 146 KB, 06/04/09)
Logistics Customer service mix
(pdf, it, 112 KB, 09/03/09)
Logistics service e segmentazione
(pdf, it, 212 KB, 16/03/09)
Nokia - Siemens
(pdf, it, 1494 KB, 23/04/09)
Supply Chain Management
(pdf, it, 278 KB, 09/03/09)
Supply chain strategy and returns management
(pdf, it, 184 KB, 01/11/08)
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