Internet marketing - 2 - lezione (2008/2009)

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Course code
4S00519
Name of lecturer
Angelo Bonfanti
Number of ECTS credits allocated
2
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
Primo semestre dal Oct 1, 2008 al Dec 20, 2008.

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Learning outcomes

The course aims at getting a deeper knowledge of the Internet as an Hypermedia Computer-Mediated Environment (HCME) and of its potential applications from a business point of view, with special attention to web marketing and on line selling.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

Oral examination to test both basic knowledge and critical analysis skills.

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