Marketing (2009/2010)

Course not running

Course code
4S00389
Credits
10
Coordinator
Paola Signori
Other available courses
Other available courses
    Academic sector
    SECS-P/08 - MANAGEMENT
    Language of instruction
    Italian
    Teaching is organised as follows:
    Activity Credits Period Academic staff Timetable
    1 - lezione 4 1st semester Paola Signori
    2 - lezione 4 1st semester Barbara Gaudenzi
    3 - lezione 2 1st semester Ivan Russo

    Learning outcomes

    Module: 1 - lezione
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    The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new market and the stakeholders selling complex products and, in particular, services.
    In this context, students could learn how to develop and implement a marketing plan which has to include both strategic and tactical aspects. The course focuses on strategic issues like market’s analysis, segmentation, positioning, targeting and the relationship between marketing and logistics. The operations, techniques and methods of the marketing management are moreover analysed.



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    Syllabus

    The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new market and the stakeholders selling complex products and, in particular, services.
    In this context, students could learn how to develop and implement a marketing plan which has to include both strategic and tactical aspects. The course focuses on strategic issues like market’s analysis, segmentation, positioning, targeting and the relationship between marketing and logistics. The operations, techniques and methods of the marketing management are moreover analysed.

    Assessment methods and criteria

    The examination consists of a written (essay) and oral exam in italian.