Marketing communications (2009/2010)

Course code
4S02510
Credits
9
Coordinator
Paola Signori
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Teaching is organised as follows:
Activity Credits Period Academic staff Timetable
1 - lezione 6 2nd semester Paola Signori
2 - lezione 3 2nd semester Barbara Gaudenzi

Lesson timetable

2nd semester
Activity Day Time Type Place Note
1 - lezione Wednesday 9:30 AM - 12:30 PM lesson Lecture Hall SPC  
1 - lezione Thursday 10:30 AM - 1:30 PM lesson Lecture Hall SPC  

Learning outcomes

The aim of the module is to study in depth the enterprise communication, analysing the subject under the Marketing perspective understanding how to choose the right Communication Mix, with a particular attention to the management and control of the communication result. The student will be enabled to have the right tools to understand the dynamics which lead to an organization communication decision, planning, management and evaluation.

Syllabus

Module:
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Assessment methods and criteria

The exam will be oral and it is also suggested to do a project work about topics related to the subject.