Economics and Commercial Company Management (2010/2011)

Course not running

Course code
4S00378
Name of lecturers
Barbara Gaudenzi, Ilenia Confente
Coordinator
Barbara Gaudenzi
Number of ECTS credits allocated
5
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
Second semester dal Feb 21, 2011 al May 25, 2011.

Lesson timetable

Learning outcomes

The module aims to give students a global perspective on distribution sector, considering in particular its evolutionary path from traditional pre-capitalistic approach to the managerial approach typical of large retailers, to the recent and innovative on-line selling.
The module aims as well to make students aware of economic, managerial and competitive rationales of retail firms, as a peculiar kind of service firm.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.