The module aims to give students a global perspective on distribution sector, considering in particular its evolutionary path from traditional pre-capitalistic approach to the managerial approach typical of large retailers, to the recent and innovative on-line selling.
The module aims as well to make students aware of economic, managerial and competitive rationales of retail firms, as a peculiar kind of service firm.
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
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