Food and wine marketing (2010/2011)

Course code
4S02522
Name of lecturers
Roberta Capitello, Davide Nicola Vincenzo Gaeta
Coordinator
Roberta Capitello
Number of ECTS credits allocated
9
Academic sector
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Language of instruction
Italian
Location
VERONA
Period
Second semester dal Feb 21, 2011 al May 25, 2011.

Lesson timetable

Learning outcomes

The course aims to lead the student to the specificities and the analysis approaches of food and wine marketing. In particular, it proposes to examine the aspects of differentiation, food quality and origin, and to deepen the methodologies to estimate the consumer willingness to pay. Starting from the EU and national regulatory framework, the course will provide the main marketing valences for the processes of promotion of food and wine typical productions, even in the territorial marketing planning activities.

Assessment methods and criteria

oral exam