Customer service and supply chain management (2012/2013)

Course code
4S00526
Name of lecturers
Ivan Russo, Pierluigi Cavicchi
Coordinator
Ivan Russo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Period
primo semestre dal Sep 24, 2012 al Dec 21, 2012.

Lesson timetable

Learning outcomes

The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction across supply chain. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm.

Syllabus

The course will take place in italian. See the main description for details of the programme.

- Customer Satisfaction
- Trade off cost and logistics management
- Marketing and Logistics
- Supply Chain Management
- Global Supply Chain Management
- Perfomance Measurements
- Logistics Outsourcing
- Supply Chain Risks
- Reverse logistics
- Lean and agile Supply Chain

Reference Books:

- Christopher Martin, Logistics and Supply Chain Management:
Creating Value-Adding Networks Financial Times Prentice Hall, 2011 (ultima edizione).
- Borghesi A.-Gaudenzi B.- Russo I., Casi ed esperienze di logistica nelle imprese italiane, Quiedit Edizione 2009
- All materials available in the e-learning area.

Assessment methods and criteria

The exam consists of an written and an oral exam.