Retail and tourism management (2014/2015)

Course partially running (all years except the first)



Course code
4S02486
Credits
9
Coordinator
Angelo Bonfanti
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Teaching is organised as follows:
Activity Credits Period Academic staff Timetable
lezione 1 5 Primo semestre Angelo Bonfanti
lezione 2 4 Primo semestre Paola Castellani

Learning outcomes

The module Retail Management aims to give students a global perspective on distribution sector, considering in particular its evolutionary path from traditional pre-capitalistic approach to the managerial approach typical of large retailers, to the recent and innovative on-line selling.
The module aims as well to make students aware of economic, managerial and competitive rationales of retail firms, as a peculiar kind of service firm.

The module Tourism Management aims to get a first look at the touristic phenomenon, in the wider perspective of destination rather than in the tighter perspective of organization involved in providing specific tourist services.
To this goal, tourism will be at first considered as a whole. Second, nature and “functioning” of destination as global touristic product will be investigated. In the end, issues dealing with tourism quality will be addressed.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

Reference books
Activity Author Title Publisher Year ISBN Note
lezione 1 Sbrana Roberto, Gandolfo Alessandro Contemporary retailing. Il governo dell'impresa commerciale moderna Giappichelli 2007 9788834875346
lezione 1 Baccarani Claudio Imprese commerciali e sistema distributivo. Una visione economico-manageriale Giappichelli 2005 8834853628
lezione 1 a cura di Umberto Martini Management e marketing delle destinazioni turistiche territoriali McGraw-Hill Education 2017 9788838694493