Corporate communication (2014/2015)

Course code
4S003251
Credits
9
Coordinator
Paola Castellani
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Teaching is organised as follows:
Activity Credits Period Academic staff Timetable
lezione 1 6 secondo semestre Paola Castellani
lezione 2 3 secondo semestre Marina Berton

Lesson timetable

secondo semestre
Activity Day Time Type Place Note
lezione 1 Tuesday 2:00 PM - 4:30 PM lesson Lecture Hall SPB  
lezione 1 Thursday 2:00 PM - 4:30 PM lesson Lecture Hall SPB  

Learning outcomes

The course aims to provide the fundamentals of corporate communication and in particular of the communication of public relations as part of the decision making process, analyzing the different techniques and the obstacles to effective transfer of knowledge inside and outside the company.

Syllabus

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Assessment methods and criteria

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