Service Management (2015/2016)

Course partially running (all years except the first)

Course code
4S02485
Name of lecturer
Angelo Bonfanti
Coordinator
Angelo Bonfanti
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Period
primo semestre dal Sep 28, 2015 al Jan 8, 2016.

Lesson timetable

primo semestre
Day Time Type Place Note
Tuesday 4:15 PM - 6:30 PM lesson Lecture Hall VM3  
Thursday 1:45 PM - 4:00 PM lesson Lecture Hall VM1  

Learning outcomes

The module aims to analyze the service marketing and management approach.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Reference books
Author Title Publisher Year ISBN Note
Zeithaml Valerie A., Bitner Mary Jo, Gremler Dwayne D., Bonetti Enrico Marketing dei Servizi (Edizione 3) McGraw-Hill 2012 9788838667206
Castaldo Sandro, Mauri Chiara Store management. Il punto vendita come piattaforma relazionale FrancoAngeli 2008 9788846495846

Assessment methods and criteria

The examination is oral to test critical analysis skills will take place.

STUDENT MODULE EVALUATION - 2015/2016