Retail and tourism management (2015/2016)

Course partially running (all years except the first)

Course code
4S02486
Name of lecturers
Angelo Bonfanti, Paola Castellani
Coordinator
Angelo Bonfanti
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Period
primo semestre dal Sep 28, 2015 al Jan 8, 2016.

Lesson timetable

primo semestre
Day Time Type Place Note
Tuesday 1:45 PM - 4:00 PM lesson Lecture Hall VM3  
Thursday 4:15 PM - 6:30 PM lesson Lecture Hall VM1  

Learning outcomes

The course aims to analyze the retail and tourism management approach.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Reference books
Author Title Publisher Year ISBN Note
Sbrana Roberto, Gandolfo Alessandro Contemporary retailing. Il governo dell'impresa commerciale moderna Giappichelli 2007 9788834875346
F. Brunetti Il turismo sulla via della qualità Cedam 1999
BACCARANI C. (a cura di) Imprese commerciali e sistema distributivo. Una visione economico-manageriale Giappichelli 2005 8834853628

Assessment methods and criteria

The examination is oral to test critical analysis skills will take place.

STUDENT MODULE EVALUATION - 2015/2016