|Thursday||4:00 PM - 6:30 PM||lesson||Lecture Hall Sala 1 - Polo Vicenza|
|Friday||11:00 AM - 1:30 PM||lesson||Lecture Hall Sala 1 - Polo Vicenza|
The module aims to analyze the service marketing and management approach.
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
The examination is oral to test critical analysis skills will take place.
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