Service Management (2016/2017)

Course partially running (all years except the first)

Course code
4S02485
Name of lecturer
Angelo Bonfanti
Coordinator
Angelo Bonfanti
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Period
Primo semestre Magistrali dal Sep 26, 2016 al Jan 13, 2017.

Lesson timetable

Primo semestre Magistrali
Day Time Type Place Note
Thursday 4:00 PM - 6:30 PM lesson Lecture Hall Sala 1 - Polo Vicenza  
Friday 11:00 AM - 1:30 PM lesson Lecture Hall Sala 1 - Polo Vicenza  

Learning outcomes

The module aims to analyze the service marketing and management approach.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

The examination is oral to test critical analysis skills will take place.

STUDENT MODULE EVALUATION - 2016/2017