Corporate communication (2016/2017)

Course code
4S003251
Name of lecturers
Paola Castellani, Marina Berton
Coordinator
Paola Castellani
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
Secondo Semestre Magistrali dal Feb 27, 2017 al Jun 1, 2017.

Lesson timetable

Secondo Semestre Magistrali
Day Time Type Place Note
Wednesday 11:00 AM - 1:30 PM lesson Lecture Hall SPD  
Thursday 2:00 PM - 4:30 PM lesson Lecture Hall SPD  

Learning outcomes

The course aims to provide the fundamentals of corporate communication as part of the decision making process, analyzing the different techniques and the obstacles to effective transfer of knowledge inside and outside the company. The course proposes the basic concepts of interpersonal and organizational communication and deepens the strategic role of communication in public relations.

Syllabus

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Assessment methods and criteria

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STUDENT MODULE EVALUATION - 2016/2017