Place marketing (2016/2017)

Course code
4S02518
Name of lecturers
Claudio Baccarani, Daniela Cavallo
Coordinator
Claudio Baccarani
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
Primo semestre Magistrali dal Sep 26, 2016 al Jan 13, 2017.

Lesson timetable

Primo semestre Magistrali
Day Time Type Place Note
Monday 8:30 AM - 10:45 AM lesson Lecture Hall SMT.01 from Oct 24, 2016  to Jan 13, 2017
Wednesday 10:10 AM - 12:25 PM lesson Lecture Hall SMT.01  

Learning outcomes

The course aims to analyze the ways to support the competitiveness of a local area, defined as the ability to attract businesses and people in connection with the exploitation of geographical and human resources located in that area.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

Teaching aids

Documents

STUDENT MODULE EVALUATION - 2016/2017