Wine marketing and communication (2018/2019)

Course code
4S003385
Credits
10
Coordinator
Roberta Capitello
Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
ADVANCED TOOLS FOR MARKETING AND COMMUNICATION 5 SECS-P/08-MANAGEMENT not yet allocated Nicola Cobelli
NEW WINE MARKETING TOOLS 5 AGR/01-AGRICULTURAL ECONOMICS AND RURAL APPRAISAL not yet allocated Roberta Capitello
Reference books
Author Title Publisher Year ISBN Note
Capitello R., Charters S., Menival D., Yuan J.J. The Wine Value Chain in China (Edizione 1) Elsevier 2017 9780081007549