Place marketing (2019/2020)

Course code
4S02518
Name of lecturers
Daniela Cavallo, Chiara Rossato
Coordinator
Daniela Cavallo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Period
primo semestre magistrali dal Sep 30, 2019 al Dec 20, 2019.

Lesson timetable

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Learning outcomes

The course aims at analyzing the strategy able to support a place competitiveness, meant as its capacity to attract both people and companies thanks to the proper development of its human, economic, geographic, historical and cultural resources.