Fabio Cassia

Foto per sito 1,  July 31, 2018
Position
Associate Professor
Academic sector
SECS-P/08 - MANAGEMENT
Research sector (ERC)
SH1_2 - International trade; international business; international management

SH1_10 - Management; organisational behaviour; operations management

SH1_9 - Marketing

Office
Santa Marta,  Floor 2,  Room 2.83
Telephone
0458028689
Fax
0458028220
E-mail
fabio|cassia*univr|it <== Replace | with . and * with @ to have the right email address.
Curriculum

Fabio Cassia is Associate Professor of Management since 2018. In 2007 he earned a Ph.D. in Marketing for Business Strategies from the University of Bergamo. He has been in charge for the Quality Assurance of the Master’s degree in Languages for Communication in Tourism and Commerce since 2014.
 
His main research interests include:
  • hospitality and tourism management
  • service quality and marketing
  • business-to-business marketing and branding
  • international business development
His works have been mostly published in international refereed journals. He has received several awards both as an author and as a reviewer.

Modules

Modules running in the period selected: 19.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of international marketing [Cognomi M-Z] (2018/2019)   9   
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2018/2019)   9  eLearning
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of international marketing [Cognomi A-L] (2017/2018)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2017/2018)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2016/2017)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2015/2016)   9   
Master’s degree in Publishing and Journalism An Introduction to Publishing Management (2014/2015)   12    (Parte 2)
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2014/2015)   9   
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2013/2014)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [Cognomi F-O] (2012/2013)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt A-L] (2011/2012)   9   
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2010/2011)   9    (Modulo 1)
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt M-Z] (2010/2011)   9   
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Tourist Company Economics and Management (2010/2011)   5   
Master's degree in Languages for commercial communication and the promotion of international tourism (until 2008-2009) Competitive strategies for emerging markets (2009/2010)   6   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt M-Z] (2009/2010)   9   
Master's degree in Languages for commercial communication and the promotion of international tourism (until 2008-2009) Competitive strategies for emerging markets (2008/2009)   6   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt dispari] (2008/2009)   9   
Master's degree in Languages for commercial communication and the promotion of international tourism (until 2008-2009) Competitive strategies for emerging markets (2007/2008)   6   

 

Research groups

Confartigianato: profile and service needs of the members
The research group intends to investigate the characteristics and problems of the management of the trade associations and the need to employ managerial tools to improve the quality of the services provided by the associations to their members.
DMO - Strategic planning of tourism destinations
The Research Group “DMO – Strategic planning of tourism destinations” aims to contribute to the strategic planning and management of tourism destinations, with a particular focus on the city of Verona.
Enterprise 4.0 and digital transformation for micro, small and medium businesses in Verona
The research group acts in synergy with Punto Impresa Digitale of the Chamber of Commerce to provide answers to the digital development needs of 100 Verona’s firms and is linked to the analogous research group at the Department of Computer Science.
Service quality, brand equity and brand reputation of water utilities
This research group aims to measure service quality, brand equity and reputation of water utilities according to the perceptions of different stakeholders (e.g. citizens, firms, public administrations).
Tocatì - economic impact of cultural events
The Research Group “Tocatì – economic impact of cultural events” aims to assess the direct economic impact of Tocatì – International Festival of Games in the Streets on the city of Verona.
Skills
Topic Description Research area
Business-to-business branding Study of the generalizability of branding principles from business-to-consumer (B2C) markets to business-to-business (B2B) markets. Identification of branding strategies suitable for firms operating in business-to-business markets (for example, the component branding strategy). Analysis of the impacts that service-related and goods-related brand image has on industrial customer loyalty. Use of both qualitative and quantitative methods. Marketing
Marketing - Marketing
International business development Study of firm’s international marketing strategies. Analysis of both strategic and operational decisions about: modes and timing of foreign marketing entry; development of sales and distribution networks; product; price; communication; cross-cultural aspects. Specific focus of emerging markets. Marketing
Marketing - Marketing
Marketing strategies and investments of tourism firms Measurement of marketing strategies and investments of tourism firms (in detail: travel agencies, hotels and tour operators). Impacts of the adoption of tools and routines to measure marketing performance (i.e., “Marketing Performance Measurement Systems”) on firm performance. Focus on the effectiveness of a specific tool, i.e. social couponing. Analysis of the strategies to stimulate and manage online reviews. Use of both qualitative and quantitative methods. Tourism management
Tourism management - Tourism management
Projects
Title Starting date
Measuring the economic impact of cultural events: Tocatì – International Festival of Street Games 1/1/18