Fabio Cassia

Foto per sito,  December 14, 2014
Position
Assistant Professor
Academic sector
SECS-P/08 - MANAGEMENT
Research sector (ERC)
SH1_2 - International trade; international business; international management

SH1_10 - Management; organisational behaviour; operations management

SH1_9 - Marketing

Office
Santa Marta,  Floor 2,  Room 2.83
Telephone
0458028689
Fax
0458028220
E-mail
fabio|cassia*univr|it <== Replace | with . and * with @ to have the right email address.

Office Hours

PROSSIMI RICEVIMENTI:
-lunedì 2 luglio: ore 14,30-16,00
-lunedì 9 luglio: ore 11,00-12,30
-lunedì 16 luglio: ore 9,00-10,30
-venerdì 20 luglio: ore 9,00

IMPORTANTE: 
Si prega di controllare sempre questa pagina per verificare eventuali variazioni dei ricevimenti.
 

Curriculum

Modules

Modules running in the period selected: 18.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2018/2019)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of international marketing [Cognomi A-L] (2017/2018)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2017/2018)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2016/2017)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2015/2016)   9   
Master’s degree in Publishing and Journalism An Introduction to Publishing Management (2014/2015)   12    (Parte 2)
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2014/2015)   9   
Master's degree in Languages for Communication in Tourism and Commerce Strategic management applied to international markets (2013/2014)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [Cognomi F-O] (2012/2013)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt A-L] (2011/2012)   9   
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2010/2011)   9    (Modulo 1)
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt M-Z] (2010/2011)   9   
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Tourist Company Economics and Management (2010/2011)   5   
Master's degree in Languages for commercial communication and the promotion of international tourism (until 2008-2009) Competitive strategies for emerging markets (2009/2010)   6   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt M-Z] (2009/2010)   9   
Master's degree in Languages for commercial communication and the promotion of international tourism (until 2008-2009) Competitive strategies for emerging markets (2008/2009)   6   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt dispari] (2008/2009)   9   
Master's degree in Languages for commercial communication and the promotion of international tourism (until 2008-2009) Competitive strategies for emerging markets (2007/2008)   6   

 
Skills
Topic Description Research area
Business-to-business branding Study of the generalizability of branding principles from business-to-consumer (B2C) markets to business-to-business (B2B) markets. Identification of branding strategies suitable for firms operating in business-to-business markets (for example, the component branding strategy). Analysis of the impacts that service-related and goods-related brand image has on industrial customer loyalty. Use of both qualitative and quantitative methods. Marketing
Marketing - Marketing
International business development Study of firm’s international marketing strategies. Analysis of both strategic and operational decisions about: modes and timing of foreign marketing entry; development of sales and distribution networks; product; price; communication; cross-cultural aspects. Specific focus of emerging markets. Marketing
Marketing - Marketing
Marketing strategies and investments of tourism firms Measurement of marketing strategies and investments of tourism firms (in detail: travel agencies, hotels and tour operators). Impacts of the adoption of tools and routines to measure marketing performance (i.e., “Marketing Performance Measurement Systems”) on firm performance. Focus on the effectiveness of a specific tool, i.e. social couponing. Analysis of the strategies to stimulate and manage online reviews. Use of both qualitative and quantitative methods. Gestione del turismo
Tourism management - Tourism management
Projects
Title Starting date
Measuring the economic impact of cultural events: Tocatì – International Festival of Street Games 1/1/18