Nicola Cobelli

Foto Nicola,  January 29, 2019
Position
Temporary Assistant Professor
Academic sector
SECS-P/08 - MANAGEMENT
Telephone
0458028295
E-mail
nicola|cobelli*univr|it <== Replace | with . and * with @ to have the right email address.

Office Hours

Tuesday, Hours 8:00 AM - 10:00 AM,  
Office 2.81 - Santa Marta Corte Est (2nd floor)
via Cantarane 24, - 37129 Verona

Curriculum

Dal 2019 Nicola Cobelli è Ricercatore in Economia e gestione delle imprese presso il Dipartimento di Economia Aziendale, Università di Verona. È Socio della Società Italiana di Marketing e della Società Italiana di Management.
 
Le principali area di ricerca si focalizzano sui seguenti temi:
  • Impresa 4.0: Advanced Human Machine Interface & IoT
  • Retail Management
  • Destination Management
  • Servitization e Value Co-Creation in prospettiva B2B e B2C
Le sue pubblicazioni si collocano prevalentemente in riviste internazionali. Membro del Comitato Editoriale della rivista Sinergie Italian Journal of Management e reviewer per alcune riviste nazionali e internazionali tra cui European Journal of Marketing, New Media and Society, Journal of the American Academy of Audiology, Convegno ANZMAC (Australian and New Zealand Marketing Academy Annual Conference).

Modules

Modules running in the period selected: 14.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Interuniversity Master's degree in Viticulture, Oenology and the Wine Market Wine marketing and communication (2019/2020)   10    ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Interuniversity Master's degree in Viticulture, Oenology and the Wine Market Wine marketing and communication (2018/2019)   10    ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Interuniversity Master's degree in Viticulture, Oenology and the Wine Market Wine marketing and communication (2017/2018)   10    ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2016/2017)   9  eLearning (Parte 2)
Interuniversity Master's degree in Viticulture, Oenology and the Wine Market Wine marketing and communication (2016/2017)   10    ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Interuniversity Master's degree in Viticulture, Oenology and the Wine Market Wine marketing and communication (2015/2016)   10    Advanced tools for marketing and communication
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2014/2015)   9  eLearning (PARTE I)
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2013/2014)   9  eLearning (Modulo 2)
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2012/2013)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [Cognomi P-Z] (2012/2013)   9    (Modulo 2)
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2011/2012)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt M-Z] (2011/2012)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of international marketing (2010/2011)   9    (Modulo 2)
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt A-L] (2010/2011)   9    (Modulo 2)

 

Research groups

Customer experience in services industry
The research group aims to investigate how services organizations - especially in the retail and hospitality industry - can improve customer experience.
Enterprise 4.0 and digital transformation for micro, small and medium businesses in Verona
The research group acts in synergy with Punto Impresa Digitale of the Chamber of Commerce to provide answers to the digital development needs of 100 Verona’s firms and is linked to the analogous research group at the Department of Computer Science.
Paths of business innovation
The research group aims to investigate the phenomenon of business innovation in its many manifestations in order to better understand the nature and complexity of the managerial and organizational challenges faced by companies wishing to compete in terms of innovation.
Service quality, brand equity and brand reputation of water utilities
This research group aims to measure service quality, brand equity and reputation of water utilities according to the perceptions of different stakeholders (e.g. citizens, firms, public administrations).
Vocational Studies
In recent years, there has been a profound transformation in the landscape of professional work. Professional firms have consolidated, growing larger and more global in scope. New organizational forms have arisen that combine professional groups, which traditionally have had strict jurisdictional boundaries.
Skills
Topic Description Research area
Business-to-business branding Study of the generalizability of branding principles from business-to-consumer (B2C) markets to business-to-business (B2B) markets. Identification of branding strategies suitable for firms operating in business-to-business markets (for example, the component branding strategy). Analysis of the impacts that service-related and goods-related brand image has on industrial customer loyalty. Use of both qualitative and quantitative methods. Marketing
Marketing
Business to business management Study of the branding strategies adopted by firms both in business-to-consumer (B2C) and in business-to-business (B2B) markets and of their effectiveness. Specific focus on service branding, component branding and impacts on product crises on brands. Study of the relationships between brand perceptions and customer loyalty. Use of both qualitative and quantitative methods. Marketing
Marketing
Enterprise 4.0 and digital transformation Enterprise 4.0 technologies are transforming the way we do business and represent the beginning of a technological and cultural revolution. ‘Digital transformation’ is not limited to particularly innovative businesses or to young digital start-ups but is a process that potentially embraces companies of all sizes and operating in all markets. In order to support businesses with digital transformation 4.0, many public and private organizations promote the dissemination of digital services that can add value to businesses, increasing their awareness both of possible solutions and their benefits and of the risks associated with failing to use digital technologies. Marketing
Marketing