Nicola Cobelli

Foto Nicola,  January 29, 2019
Position
Temporary Assistant Professor
Role
Assistant Professor
Academic sector
SECS-P/08 - MANAGEMENT
Telephone
0458028295
E-mail
nicola|cobelli*univr|it <== Replace | with . and * with @ to have the right email address.

Office Hours

Tuesday, Hours 8:00 AM - 10:00 AM,  
Office 2.81 - Santa Marta Corte Est (2nd floor)
via Cantarane 24, - 37129 Verona

Curriculum

Nicola Cobelli is Assistant Professor of Business Management at the Department of Business Administration, The University of Verona (Italy). He is member of the Italian Sociality of Management (SIM) and of the Italian Society of Marketing (SIMA), and member of the Editorial Board of Sinergie - Italian Journal of Management.
 
His main research areas are in the field of:
- Enterprise 4.0: Advanced Human Machine Interface & IoT
- Retail Management
- Destination Management
- Servitization e Value Co-Creation in the B2B and B2C perspectives

His main publications are in international journal, such as Journal of Business & Industrial Marketing, International Journal of Physical Distribution & Logistics Management, International Journal of Quality and Service Sciences, TQM Journal, World Review of Entrepreneurship, Management, Sustainable Development, and Journal of Business Research. He is also reviewer of many international journals, such as European Journal of Marketing, International Journal of Information Management; International Journal of Wine Business Research, New Media and Society, Journal of the American Academy of Audiology, International Journal of Information Management; International Journal of Wine Business Research, ANZMAC Conference (Australian and New Zealand Marketing Academy Annual Conference).

 

Modules

Modules running in the period selected: 14.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Interuniversity Master's degree in Viticulture, Oenology and the Wine Market Wine marketing and communication (2019/2020)   10    ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Interuniversity Master's degree in Viticulture, Oenology and the Wine Market Wine marketing and communication (2018/2019)   10    ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Interuniversity Master's degree in Viticulture, Oenology and the Wine Market Wine marketing and communication (2017/2018)   10    ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2016/2017)   9  eLearning (Parte 2)
Interuniversity Master's degree in Viticulture, Oenology and the Wine Market Wine marketing and communication (2016/2017)   10    ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Interuniversity Master's degree in Viticulture, Oenology and the Wine Market Wine marketing and communication (2015/2016)   10    Advanced tools for marketing and communication
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2014/2015)   9  eLearning (PARTE I)
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2013/2014)   9  eLearning (Modulo 2)
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2012/2013)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [Cognomi P-Z] (2012/2013)   9    (Modulo 2)
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2011/2012)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt M-Z] (2011/2012)   9   
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of international marketing (2010/2011)   9    (Modulo 2)
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt A-L] (2010/2011)   9    (Modulo 2)

 

Research groups

Customer experience in services industry
The research group aims to investigate how services organizations - especially in the retail and hospitality industry - can improve customer experience.
Enterprise 4.0 and digital transformation for micro, small and medium businesses in Verona
The research group acts in synergy with Punto Impresa Digitale of the Chamber of Commerce to provide answers to the digital development needs of 100 Verona’s firms and is linked to the analogous research group at the Department of Computer Science.
Paths of business innovation
The research group aims to investigate the phenomenon of business innovation in its many manifestations in order to better understand the nature and complexity of the managerial and organizational challenges faced by companies wishing to compete in terms of innovation.
Service quality, brand equity and brand reputation of water utilities
This research group aims to measure service quality, brand equity and reputation of water utilities according to the perceptions of different stakeholders (e.g. citizens, firms, public administrations).
Vocational Studies
In recent years, there has been a profound transformation in the landscape of professional work. Professional firms have consolidated, growing larger and more global in scope. New organizational forms have arisen that combine professional groups, which traditionally have had strict jurisdictional boundaries.
Skills
Topic Description Research area
Business-to-business branding Study of the generalizability of branding principles from business-to-consumer (B2C) markets to business-to-business (B2B) markets. Identification of branding strategies suitable for firms operating in business-to-business markets (for example, the component branding strategy). Analysis of the impacts that service-related and goods-related brand image has on industrial customer loyalty. Use of both qualitative and quantitative methods. Marketing
Marketing
Business to business management Study of the branding strategies adopted by firms both in business-to-consumer (B2C) and in business-to-business (B2B) markets and of their effectiveness. Specific focus on service branding, component branding and impacts on product crises on brands. Study of the relationships between brand perceptions and customer loyalty. Use of both qualitative and quantitative methods. Marketing
Marketing
Enterprise 4.0 and digital transformation Enterprise 4.0 technologies are transforming the way we do business and represent the beginning of a technological and cultural revolution. ‘Digital transformation’ is not limited to particularly innovative businesses or to young digital start-ups but is a process that potentially embraces companies of all sizes and operating in all markets. In order to support businesses with digital transformation 4.0, many public and private organizations promote the dissemination of digital services that can add value to businesses, increasing their awareness both of possible solutions and their benefits and of the risks associated with failing to use digital technologies. Marketing
Marketing