Pubblicazioni

Autori:

Frankel, R.; Mollenkopf, D. A.; Russo, Ivan; Coleman, B. J.; Dapiran, P. J.

Titolo:

What Do We Really Know About What We Know? The Nature of Relationship Governance in the Reverse Supply Chain

Anno:

2016

Tipologia prodotto:

Contributo in atti di convegno

Tipologia ANVUR:

Contributo in Atti di convegno

Lingua:

Inglese

Formato:

Elettronico

Titolo del Convegno:

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Luogo:

Melbourne, Monash University, Australia.

Periodo:

17-20 July

Casa editrice:

Ruston, La: Academy of Marketing Science 2016

ISBN:

0939783169

Intervallo pagine:

111-115

Parole chiave:

Asymmetric relationships; reverse supply chain; plural forms of governance

Breve descrizione dei contenuti:

Inter-organizational relationships have received significant attention in the marketing channels literature (Anderson and Weitz, 1992; Mohr and Spekman, 1994; Morgan and Hunt, 1994). More recently, the supply chain literature has emphasized the importance of cooperative inter-firm relationships for achieving competitive advantage (Mentzer et al., 2001; Rogers and Leuschner, 2004). While understanding supply chain relationships is important in the forward supply chain, relationships are important in the reverse supply chain as well. This exploratory research identifies two themes of inter-organizational governance that warrant further research for managing the reverse flow of goods through a supply chain. Research directions are provided.

Note:

The Academy of Marketing Science is an international, scholarly, professional organisation. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy is committed to the highest of ethical standards and collegiality in the pursuit of this mission. ach year, hundreds of delegates attend a research conference hosted by the Academy. The first annual conference took place in Akron, Ohio. Subsequent annual conferences have been held in every corner of the USA and in Quebec and British Columbia. Biennial world marketing congresses (The AMS World Marketing Congress) have been held in such diverse locations as Italy, Australia, Malaysia, and Turkey with future conferences planned for Oslo, Norway and Reims, France. The Academy also hosts the Cultural Perspectives in Marketing Conference which is held in the years without a WMC. The CPM also has been held in diverse settings including New Orleans, La; Seoul, South Korea; Puebla, Mexio; Valencia, Spain; Hong Kong, Montreal, QC and Long Beach, MS. Presently the Academy of Marketing Science is a full-service, scholarly professional organisation. It offers a wide range of services, including a series of conferences and special interest programs and symposia, a refereed scholarly journal, a quarterly member newsletter, and conference proceedings. The Academy has numerous programs that sponsor future scholars and encourage thought leadership in marketing research.

Id prodotto:

77268

Handle IRIS:

11562/572751

depositato il:

13 giugno 2013

ultima modifica:

31 gennaio 2019

Citazione bibliografica:

Frankel, R.; Mollenkopf, D. A.; Russo, Ivan; Coleman, B. J.; Dapiran, P. J., What Do We Really Know About What We Know? The Nature of Relationship Governance in the Reverse Supply Chain  in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Proceedings of The 16 Biennial World Marketing Congress , Ruston, La: Academy of Marketing Science 2016 , Atti di "Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing" , Melbourne, Monash University, Australia. , 17-20 July , 2016 , pp. 111-115

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