Pubblicazioni

Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness Tourists  (2016)

Autori:
Vigolo, Vania; Bonfanti, Angelo
Titolo:
Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness Tourists
Anno:
2016
Tipologia prodotto:
Contributo in volume (Capitolo o Saggio)
Tipologia ANVUR:
Contributo in volume (Capitolo o Saggio)
Lingua:
Inglese
Formato:
Elettronico
Titolo libro:
Rediscovering the Essentiality of Marketing. Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Casa editrice:
Springer International Publishing
ISBN:
978-3-319-29876-4
Intervallo pagine:
969-981
Parole chiave:
Senior tourists, Wellness tourism, Hot-spring hotels, Service quality, Hotel attributes
Breve descrizione dei contenuti:
Senior tourists represent an attractive target for the wellness industry. Despite the diversifying needs in the senior market, the tourism and hospitality literature has only recently started to investigate the importance of hotel attributes for this specific target. In particular, very few studies have explored the importance of hotel attributes for senior tourists involved in wellness tourism activities. Hence, the aim of this study is twofold. First, it intends to explore the importance of basic hotel attributes according to senior tourists. Second, it aims to identify the underlying dimensions of those hotel attributes.A quantitative study was conducted on a sample of 200 senior tourists at hot spring hotels located in Italy, a European country with a high proportion of senior residents. The findings reveal that the most important attributes are the personnel’s friendliness and kindness, efficiency, reactivity and the presence of a doctor at the hotel. In addition, four dimensions of hotel attributes emerged: senior-friendly facilities; customer care; spa facilities; servicescape. The results allow interesting theoretical and marketing contributions.
Pagina Web:
http://www.springer.com/la/book/9783319298764#aboutBook
Id prodotto:
89017
Handle IRIS:
11562/929690
ultima modifica:
2 dicembre 2022
Citazione bibliografica:
Vigolo, Vania; Bonfanti, Angelo, Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness Tourists Rediscovering the Essentiality of Marketing. Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing CongressSpringer International Publishing2016pp. 969-981

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo IRIS

Progetti Collegati
Titolo Dipartimento Responsabili
Investigating senior guests' needs at hotels Dipartimento Management Vania Vigolo, Angelo Bonfanti
<<indietro

Attività

Strutture

Condividi