Pubblicazioni

Autori:

Bonfanti, Angelo; Vigolo, Vania; Negri, Francesca

Titolo:

Hotel Responses to Guests’ Online Reviews: An Exploratory Study on Communication Styles

Anno:

2016

Tipologia prodotto:

Contributo in volume (Capitolo o Saggio)

Tipologia ANVUR:

Contributo in volume (Capitolo o Saggio)

Lingua:

Inglese

Formato:

A Stampa

Titolo libro:

Information and Communication Technologies in Tourism 2016

Casa editrice:

Springer

ISBN:

978-3-319-28230-5

Intervallo pagine:

397-409

Parole chiave:

Hotels, Online reviews, Review management strategies, Customers compliments and complaints, Hotel service quality, Written communication styles

Breve descrizione dei contenuti:

This study explores the communication approaches used by hotel managers in responding to their guests’ online reviews. Data were collected from one of the largest hotel booking websites (Booking.com). Specifically, 447 responses provided by hotel managers belonging to an international chain (Best Western) were analysed within the ethos/logos/pathos framework. The findings highlight that hotel managers tend to adopt either a company-focused or a customer-focused style in their responses. Suggestions for practitioners are provided for effectively responding to online guest reviews.

Note:

The research track of ENTER2016 received a total of 132 submissions, 103 of which were full research papers covering a diverse variety of fields within the area of ICT and tourism. Each research paper submission went through a rigorous double-blind review process with members of ENTER2016 Scientific Committee assigned as reviewers. Where issues remained, additional reviews were commissioned. As a result, 56 full research papers were accepted for presentation at the conference and are included in this proceedings.

Id prodotto:

90662

Handle IRIS:

11562/935624

ultima modifica:

1 novembre 2022

Citazione bibliografica:

Bonfanti, Angelo; Vigolo, Vania; Negri, Francesca, Hotel Responses to Guests’ Online Reviews: An Exploratory Study on Communication Styles Information and Communication Technologies in Tourism 2016 , Springer , 2016 , pp. 397-409

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo