Barbara Gaudenzi

Foto B Gaudenzi,  September 7, 2016
Position
Associate Professor
Academic sector
SECS-P/08 - MANAGEMENT
Research sector (ERC)
SH1_10 - Management; organisational behaviour; operations management

Telephone
045/8028623
Fax
045/8028062
E-mail
barbara|gaudenzi*univr|it <== Replace | with . and * with @ to have the right email address.
Curriculum

Barbara Gaudenzi, PhD, is Associate Professor in Marketing, Supply Chain Management and Risk Management at the Department of Business Administration at the University of Verona, Italy (since 2011). She got the Ph.D. in Dottrine Economico-Aziendali e Governo dell’Impresa at the Parthenope University in Naples, Italy (XVII ciclo, 2005). She is Director of RiskMaster - Master in Risk Management (since 2011), and is Director of LogiMaster, Master in Supply Chain Management (since 2012) at the Department of Business Administration - University of Verona. She is member of the Collegio dei docenti del Dottorato (Governing body of the Ph.D. programm in Economics and Management) since 2013, and was member of the Collegio dei docenti del Dottorato (Governing body of the Ph.D. programm in Economia e Direzione Aziendale) from 2006 to 2013. She is referent of the Ph.D. program at the Department of Business Administration at the University of Verona. She is member of the Team di Assicurazione della Qualità (Quality Assurance team) in the Master program of Economics – Department of Economics, University of Verona, since 2016.
She is member of the editorial board of the "International Journal of Business Continuity and Risk Management" since 2017 and serves as reviewer for primary international journals in supply chain management and management science.
She is guest editor of the special issue "Supply Chain Risk Management: approaches and tools for continuous improvement" for the TQM Journal 2018-2019.
She is involved in teaching and research projects for several organizations and institutions. She got a grant from the CAPS Research Institute (Arizona) for a multi-year research on the topic of supply chain risk management.
At the Department of Business Administration, she leads several research projects on the topic of supply chain management.
 
Research interests are, in particular:
  • supply chain management
  • supply chain risk management
  • business to business marketing
  • risk management
She published more than 50 works, particularly papers in academic journals and books with primary national and international publishers.

Modules

Modules running in the period selected: 74.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Master's degree in International Economics and Business Management International logistics and marketing management (2018/2019)   9   
Bachelor's degree in Business Administration (Verona) Marketing (2018/2019)   6  eLearning
Master’s degree in Economics Risk Management (2018/2019)   6  eLearning
Master's degree in Emergency Governance Supply Chain (2018/2019)   9    (UL1)
Master's degree in International Economics and Business Management International logistics and marketing management (2017/2018)   9  eLearning
Bachelor's degree in Business Administration (Verona) Marketing (2017/2018)   6  eLearning
Master’s degree in Economics Risk Management (2017/2018)   6  eLearning
Master's degree in Emergency Governance Supply Chain (2017/2018)   9  eLearning (UL1)
PhD in Economics and Management Attività didattica dottorato (2017/2018)   10   
Master I in Integrated Logistics and Supply Chain Management Commodity price volatility and risk management (2017/2018)   1    0.5 
Advanced / Professional development course in Risk management Esercitazioni e visite (2017/2018)   1   
Advanced / Professional development course in Risk management Gestione del rischio nelle operations (2017/2018)   3    METODI E TECNICHE DI GESTIONE DEI RISCHI NELLA CATENA DI FORNITURA (SUPPLY CHAIN RISK MANAGEMENT)
Advanced / Professional development course in Risk management Il processo di risk management (2017/2018)   2    0.5  INTRODUZIONE AL PROCESSO DI RISK MANAGEMENT. LA COLLOCAZIONE DEL RISK MANAGER NELLA STRUTTURA
Master I in Integrated Logistics and Supply Chain Management Introduzione alla logistica (2017/2018)   1    0.5  INTRODUZIONE ALLA LOGISTICA
Master I in Integrated Logistics and Supply Chain Management Logistica e scm-concetti di base e strategie (2017/2018)   1    0.5  LOGISTICA E SCM-CONCETTI DI BASE E STRATEGIE
Master I in Integrated Logistics and Supply Chain Management Rientro per presentazione intermedia progetti finali (2017/2018)   1   
Master I in Integrated Logistics and Supply Chain Management Ripasso argomenti trattati – introduzione al project work (2017/2018)   1    0.5 
Master I in Integrated Logistics and Supply Chain Management Role plays e casi di studio - i (2017/2018)   1    0.5  RIPASSO ARGOMENTI TRATTATI
Master I in Integrated Logistics and Supply Chain Management Role plays e casi di studio - ii (2017/2018)   1   
Master I in Integrated Logistics and Supply Chain Management Role plays e casi di studio - iii (2017/2018)   1   
Master I in Integrated Logistics and Supply Chain Management Role plays e casi di studio - iv (2017/2018)   1   
Master I in Integrated Logistics and Supply Chain Management Role plays e casi di studio - v (2017/2018)   1   
Master I in Integrated Logistics and Supply Chain Management Role plays e casi di studio - vi (2017/2018)   1    0.5  CASE STUDY - I
Master's degree in International Economics and Business Management International logistics and marketing management (2016/2017)   9  eLearning
Bachelor's degree in Business Administration (Verona) Marketing (2016/2017)   6  eLearning
Master’s degree in Economics Risk Management (2016/2017)   6  eLearning
Master's degree in Emergency Governance Supply Chain (2016/2017)   9  eLearning
Master's degree in International Economics and Business Management International logistics and marketing management (2015/2016)   9  eLearning
Bachelor's degree in Business Administration (Verona) Marketing (2015/2016)   6  eLearning
Master’s degree in Economics Risk Management (2015/2016)   6  eLearning
Master's degree in Emergency Governance Supply Chain (2015/2016)   9  eLearning
Master’s degree in Corporate Economics and International Markets (Vicenza) International logistics and marketing management (2014/2015)   9  eLearning (lezione 2)
Bachelor's degree in Business Administration (Verona) Marketing (2014/2015)   6  eLearning (lezione 1)
(Lezione 2)
Master’s degree in Economics Risk Management (2014/2015)   6  eLearning
Master’s degree in Corporate Economics and International Markets (Vicenza) International logistics and marketing management (2013/2014)   9  eLearning
Bachelor's degree in Business Administration (Verona) Marketing (2013/2014)   6  eLearning
Master’s degree in Economics Risk Management (2013/2014)   6  eLearning
Bachelor's degree in Business Administration (Verona) Marketing (2012/2013)   6  eLearning
Master’s degree in Marketing and Corporate Communication Customer service and supply chain management (2011/2012)   9  eLearning
Master’s degree in Corporate Economics and International Markets (Vicenza) International logistics and marketing management (2011/2012)   9  eLearning
Bachelor's degree in Business Administration (Verona) Marketing (2011/2012)   6  eLearning
Master’s degree in Marketing and Corporate Communication Marketing communications (2011/2012)   9  eLearning
Master’s degree in Economics Risk Management (2011/2012)   6  eLearning
Master’s degree in Marketing and Corporate Communication Customer service and supply chain management (2010/2011)   9  eLearning
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Demand management (2010/2011)   1   
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Economics and Commercial Company Management (2010/2011)   5  eLearning
Master’s degree in Marketing and Corporate Communication Marketing communications (2010/2011)   9  eLearning
Master’s degree in Business Management (Vicenza) Relationship marketing (2010/2011)   9  eLearning
Master's degree in Marketing and Communication (until 2008-2009) Customer service and supply chain management (2009/2010)   10    (2 - lezione)
Master's degree in International Economics (category 64/S) (until 2008-2009) International Management (2009/2010)   5    (2 - lezione)
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Marketing (2009/2010)   10    (2 - lezione)
Master’s degree in Marketing and Corporate Communication Marketing communications (2009/2010)   9    (2 - lezione)
Master’s degree in Economics Risk Management (2009/2010)   6    (1 - lezione)
Advanced course in Enterprise risk management Il processo di gestione del rischio (2009/2010)   3    1.5 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Marketing (2008/2009)   10    2 - lezione
Master's degree in Marketing and Communication (until 2008-2009) Marketing Communication techniques (2008/2009)   10    2- lezione
Master's degree in Economics and Commerce (category 64/S) (until 2008-2009) Strategic marketing (2008/2009)   5    2 - lezione
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Marketing (2007/2008)   10    Lezione 2
Master's degree in Marketing and Communication (until 2008-2009) Marketing Communication techniques (2007/2008)   10    Lezione 2
Master's degree in Economics and Commerce (category 64/S) (until 2008-2009) Strategic marketing (2007/2008)   5    Lezione 1
Specialised Degree course in vine and wine production and marketing Gestione della produzione e della logistica nel settore enologico (2007/2008)   2   
Master's degree in Marketing and Communication (until 2008-2009) Corporate identity and image (2006/2007)   5    lezione 1
Master's degree in Marketing and Communication (until 2008-2009) Customer service and supply chain management (2006/2007)   10    lezione 2
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Marketing (2006/2007)   10    lezione 1
Master's degree in Marketing and Communication (until 2008-2009) Marketing Communication techniques (2006/2007)   10    lezione 2
Specialised Degree course in vine and wine production and marketing Gestione della produzione e della logistica nel settore enologico (2006/2007)   2   
Master's degree in Marketing and Communication (until 2008-2009) Corporate identity and image (2005/2006)   5    LEZIONE 2
Master's degree in Marketing and Communication (until 2008-2009) Customer service and supply chain management (2005/2006)   10    1.5  LEZIONE 4
Master's degree in International Economics (category 64/S) (until 2008-2009) International Management (2005/2006)   5    LEZIONE 4
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Marketing (2005/2006)   10    1.5  LEZIONE 2
Master's degree in Marketing and Communication (until 2008-2009) Marketing Communication techniques (2005/2006)   10    lezione 2
Bachelor's degree in Business Administration (category 17) (until 2008-2009) Marketing (fundamentals) (2005/2006)   5    LEZIONE 2
Master's degree in International Economics (category 64/S) (until 2008-2009) Marketing e logistica internazionale (2005/2006)   5    1.5  LEZIONE 3

Advanced teaching activities
Name Online
Activities PhD Course In Economics and Management (33° ciclo - PhD in Economics and Management)
 

Research groups

Enterprise 4.0 and digital transformation for micro, small and medium businesses in Verona
The research group acts in synergy with Punto Impresa Digitale of the Chamber of Commerce to provide answers to the digital development needs of 100 Verona’s firms and is linked to the analogous research group at the Department of Computer Science.
Skills
Topic Description Research area
Managing emergent risks: cyber risk and reputationl risk Analysis of perceptions, existing approaches, best practices and development of ad-hoc risk management techniques for assessing and mitigating emergent risks such as - for example - cyber risk and reputational risk. Risk Management
Risk management - Risk management
Marketing B2B, customer value optimization, logistics service Relationship management along the supply chain, in a B2B perspective, with a particular focus on network management and supply chain management. Measurement and planning of customer service, logistics service quality, customer value creation, management of the total cost of ownership. Marketing
Marketing - Marketing
Marketing B2B e customer satisfaction Analysis and implementation of customer satisfaction and customer loyalty measurement approaches, particularly in B2B contexts. Definiton and management of an integrated customer service strategy, and the definiton of the related logistics and service agreements. Marketing
Marketing - Marketing
Procurement Optimization: strategic management of procurement in the supply chain Procurement optimization in international supply chain, combining efficient spend assessment, sourcing strategy development, and risk and performance assessment approaches for an international and integrated procurement strategies. Among others, one area of investigation is the management of commodity price risk and foreign exchange risk. Logistics and supply chain management
Logistics and supply chain management - Logistics and supply chain management
Strategic risk management in the companies Analysis and implementation of risk assessment (identification, analysis and evaluation) and risk treatment strategies in order to define an efficient strategy of risk management, from the strategic, operational and financial perspectives, in different sectors and types of organizations. Risk Management
Risk management - Risk management
Supply chain (lean) agility and resilience Models and approaches for “supply chain agility” and “lean strategy” in competitive and complex scenarios characterized by vulnerability. Design of organizational models for resilient supply chain management. Performance and risk measurement systems related to Supply Chain agility and resilience Logistics and supply chain management
Logistics and supply chain management - Logistics and supply chain management
Supply chain risk management Analysis and application of empirical models for Supply Chain Risk Management, through risk assessment and risk mitigation strategies and techniques within the single firm and along the supply chain, for industrial and service industries. Risk Management
Risk management - Risk management
Projects
Title Starting date
Analisi e gestione dei rischi nella global supply chain 11/1/17
Misurazione della customer satisfaction e della propensione cambiamento in ottica Business to Business in Stef Italia 9/1/13
La gestione della volatilità dei prezzi delle materie prime in ottica di supply chain management (Managing commodity price volatility) 5/1/12
Ricerca e analisi di benchmarking sul mercato di approvvigionamento cinese per il commercio all'ingrosso di giocattoli 11/1/11
Analisi di benchmarking per il commercio all'ingrosso di giocattoli 4/26/11
Nuova distribuzione di proposte assicurative in un 'ottica di Responsabilità Sociale d'Impresa 4/22/10
Risk management nella catena di fornitura (supply chain risk management) 5/1/05
La Logistica come fattore di vantaggio competitivo per l’industria agro-alimentare italiana 4/30/04
Logistica Internazionale - Global Supply Chain Management 4/1/04
LOGISTICA INTERNAZIONALE – GLOBAL SUPPLY CHAIN MANAGEMENT 4/1/04
La logistica come fattore di vantaggio competitivo per l'industria agro-alimentare italiana. 1/1/04
An international advanced seminar in risk managemennt 1/1/04
Modelli per l'internalizzazione di nuove piattaforme logistiche. Il caso interporti. 1/1/03
Grow togheter in risk management 1/1/03