Frankel, R.; Mollenkopf, D.; Russo, Ivan,
Effective Returns Management: Enhancing Retailer – Supplier Relationships
in Doing more with less
,
Proceedings of ""Doing More with Less" Australian & New Zealand Marketing Academy Annual Conference"
, University of Canterbury, Christchurch, New Zealand
, Monday 29 November – Wednesday 1 December 2010
,
2010
,
pp. 1-7