Gruppi di ricerca

Business-to-business implications in the healthcare management industry

L'attività di ricerca ha consentito di giungere a svariate pubblicazioni:

(a) Russo I., Confente I., Gligor D.M., Cobelli N., “A roadmap for applying qualitative comparative analysis in supply chain research: The reverse supply chain case”, International Journal of Physical Distribution & Logistics Management (forthcoming), ISSN: 0960-0035 (research article - range A ASN; SJR Q1 Business and International Management; 2017 Impact Factor: 4.215; H Index 85).

(b) Russo I., Confente I., Gligor D.M., Cobelli, N., “The combined effect of product returns experience and switching costs on B2B customer re-purchase intent”, Journal of Business & Industrial Marketing, vol. 32, n. 5, 2017, pp. 664-676, ISSN 0885-8624 (research article - range A ASN; SJR Q1 Business and International Management; H Index 52.

(c) Cobelli N., Confente I., Russo I., “Entrepreneurial initiatives, organizational performance and value co-creation: Evidence from a B2B context”, in Kaufmann H., Shams R.S.M. (Eds.), Entrepreneurial challenges in the 21st century: Creating stakeholder value co-creation, Palgrave, 2015, pp. 155-177, ISBN 9781137479761 (book chapter).

(d) Russo I., Confente I., Cobelli N., “Searching for value drivers in the Business-to-Business marketing: the perception of healthcare professionals”, Proceedings, 43rd EMAC Annual Conference, Valencia, Spain, 3-6 June 2014, pp. 104.114, ISBN: 9788437094533 (article included in the Proceedings of the conference).

(e) Russo I., Confente I., Cobelli N., “Customer perceived value in business-to-business marketing: Is it still enough?”, Proceedings, 7th EuroMed Annual Conference, Kristiansand, Norway, 18-19 September 2014, pp. 1347-1357, ISBN: 9789963711277 (article included in the Proceedings of the conference).

(f) Cobelli N., “Elementi di economia d’impresa”, in Ambrosetti U. (Ed.), Audiologia Protesica, Torino, Minerva, 2014, pp. 863-881, ISBN: 139788877118035 (book chapter).

(g) Cobelli N., “Riflessioni per uno studio sistematico del settore audioprotesico”, L’Audioprotesista, vol. 16, September 2008, pp. 27-34, ISSN: 23848464 (rivista tecnico-scientifica); (r) Cobelli N., “Partire dal paziente per favorire la crescita del settore audioprotesico”, L'Audioprotesista, vol. 18, May 2009, pp. 33-42, ISSN: 23848464 (rivista tecnico-scientifica).

Componenti: Nicola Cobelli (Università degli Studi di Verona); Ivan Russo (Università degli Studi di Verona); Ilenia Confente (Università degli Studi di Verona); David M. Gligor (The University of Mississippi – U.S.A.).
Ilenia Confente
Ricercatore a tempo determinato
Ivan Russo
Professore ordinario
Componenti esterni
David M. Gligor
The University of Mississippi
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