Gruppi di ricerca

Business-to-consumer studies in the healthcare management industry

Il gruppo di ricerca è giunto a svariate pubblicazioni, tra cui:

(a) Cassia F., Ugolini M.M., Cobelli N., Gill L., Cameron I.D., “Industry-based issues in the provision of hearing aids in Italy”, World Review of Entrepreneurship, Management and Sustainable Development, vol. 14, n. 3, 2018, pp. 377-388, ISSN: 17460573 (research article - SJR Q1 Business and International Management; H Index 11).

(b) Cassia F., Cobelli N., Ugolini M.M., “The effects of goods-related and service-related B2B brand images on customer loyalty”, Journal of Business & Industrial Marketing, vol. 32, n. 5, 2017, pp. 722-732, ISSN: 0885-8624 (research article - range A ASN; SJR Q1 Business and International Management; H Index 52).

(c) Cassia F., Ugolini M.M., Cobelli N., Gill L., “Service-based vs. goods-based positioning of the product concept: Effects on customer perceived value”, The TQM Journal, vol. 27, n. 2, 2015, pp. 247-255, ISSN: 17542731 (research article - range A ASN; SJR Q2 Business and International Management; H Index 52).

(d) Cobelli N., Gill L., Cassia F., Ugolini M.M., “Factors that influence intent to adopt a hearing aid”, Health and Social Care in the Community, vol. 22, n. 6, 2014, pp. 612-622, ISSN: 09660410 (research article - Impact Factor: 2.047; ISI Journal Citation Reports Ranking: 6/42; H index 53; SJR Q1 Health Policy e Q1 Social Sciences).

(e) Cassia F., Ugolini M.M., Cobelli N., Gill L., “Service-based vs. goods-based positioning of the offering: Effects on customer perceived value”, Proceedings, 17th Toulon-Verona Conference Excellence in Services, Liverpool, England, 28-29 August 2014, pp. 51-60, ISBN: 9788890432743 (article included in the Proceedings of the conference).

(f) Cassia F., Ugolini M.M., Cobelli N., Gill L., “Does a service-based positioning of the offering enhance customer perceived value?”, Proceedings, Naples Forum on Service, Napoli, Italy, 9-12 June 2015, pp. 1-11, ISBN: 9791220004862 (article included in the Proceedings of the conference).

(g) Ugolini M.M., Cobelli N., Cassia F., Gill L., Cameron I.D., “Service issues in the Italian hearing aid industry”, Proceedings, 8th EuroMed Annual Conference, Verona, Italy, 16-18 September 2015, pp. 2300-2307, ISBN: 9789963711376 (article included in the Proceedings of the conference).

Componenti: Nicola Cobelli (Università degli Studi di Verona), Marta M. Ugolini (Università degli Studi di Verona); Fabio Cassia (Università degli Studi di Verona); Ian D. Cameron (The University of Sydney - Australia); Liz Gill (The University of Sydney - Australia).
Roberto Burro
Professore associato (Dipartimento Scienze Umane)
Marta Maria Ugolini
Professore ordinario
Fabio Cassia
Professore associato
Argomento Area di ricerca
Branding Marketing
Marketing
Business-to-business branding Marketing
Marketing
Business to business management Marketing
Marketing
Enterprise 4.0 e digital transformation Marketing
Marketing
Hospitality Gestione del turismo
Tourism management
International marketing Marketing
Marketing
M31 - Services management and marketing Marketing and Advertising, Marketing
Pianificazione strategica nelle località turistiche Gestione del turismo
Tourism management
Psicofisica Metodi di ricerca nelle scienze umane Psychology, Experimental
Psicologia della percezione Metodi di ricerca nelle scienze umane Psychology, Experimental
Psicologia della personalità e delle differenze individuali Metodi di ricerca nelle scienze umane Psychology, Applied
Qualità nei servizi Gestione dei servizi
Service management
Servitization e service logic Gestione dei servizi
Service management
Strategie e investimenti di marketing delle imprese turistiche Gestione del turismo
Tourism management

Attività

Strutture