Corporate identity and image - lezione 2 (2006/2007)

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Course not running

Course code
4S00524
Name of lecturer
Paola Signori
Number of ECTS credits allocated
1
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
2nd semester dal Feb 19, 2007 al May 26, 2007.
Course news Seminars related to the course

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Learning outcomes

The course gives an overview about the main problems and conditions which affect the Corporate Identity management in the short and long time, how the stakeholders percept the image of the company and how it could be effectively measured. The brand management allows the company to promote his own identity. The strategies and approaches in the management of the brand portfolio are considered in the course throughout case studies and doctrine. Finally the relation between reputation and image is described and analysed.

Reference books
Author Title Publisher Year ISBN Note
GARBETT THOMAS F La corporate image. Come costruire e mantenere l’identità dell’azienda. Etas 1992
KAPFERER J.N. Re-inventare la marca. Potranno le grandi marche sopravvivere al nuovo mercato? (Edizione 1) Franco Angeli 2002 8846441249

Assessment methods and criteria

The examination consists of an oral exam.

Teaching aids

Documents

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