| Unit | Credits | Academic sector | Period | Academic staff |
|---|---|---|---|---|
| Lezione | 5 | SECS-P/08-MANAGEMENT | 2° sem lez |
Ivan Russo
|
| Seminario 1 | 3 | SECS-P/08-MANAGEMENT | 2° sem lez |
Pier Luigi Cavicchi
|
| Seminario 2 | 2 | SECS-P/08-MANAGEMENT | 2° sem lez |
Giorgio Cavalieri
|
The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction. It plays a key role for the creation of customer value, usually the first goal of marketing activities.
The course will take place in italian. See the main description for details of the programme.
The examination consists of an oral exam.
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