Innovation and Product Management - 1 - lezione (2008/2009)

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Course code
Name of lecturer
Elena Giaretta
Number of ECTS credits allocated
Academic sector
Language of instruction
Secondo semestre dal Feb 23, 2009 al May 23, 2009.

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Secondo semestre
Day Time Type Place Note
Monday 3:30 PM - 5:30 PM lesson Lecture Hall B  
Wednesday 10:30 AM - 12:30 PM lesson Lecture Hall B  

Learning outcomes

The module aims to analyze business innovative paths, also with regard to the SME typical of the Italian productive system. In this sphere, particular attention is payed to the study of product innovation.


The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Reference books
Author Title Publisher Year ISBN Note
Melissa Schilling Gestione dell’innovazione (Edizione 2) Mc-Graw-Hill 2008

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

Teaching aids