Place marketing (2014/2015)

Course code
Claudio Baccarani
Academic sector
Language of instruction
Teaching is organised as follows:
Activity Credits Period Academic staff Timetable
lezione 1 7 primo semestre Claudio Baccarani
lezione 2 2 primo semestre Daniela Cavallo

Lesson timetable

Learning outcomes

The course aims to analyze the ways to support the competitiveness of a local area, defined as the ability to attract businesses and people in connection with the exploitation of geographical and human resources located in that area.


The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

Teaching aids
Title Format (Language, Size, Publication date)
ACCOGLIENZA  docxdocx (it, 13 KB, 08/11/14)
Baccarani, 2005 - Postilla amo viaggiare  pdfpdf (it, 498 KB, 02/11/14)
Cavallo - Sinergie n. 86 - 2011  pdfpdf (it, 94 KB, 02/11/14)
Consigli per creare un logo d'impatto ispirandosi ai brand di successo  pdfpdf (it, 243 KB, 02/11/14)
GfK Eurisko - Social Trends 111 Milano  pdfpdf (it, 82 KB, 30/09/14)
Il piano di marketing  jpegjpeg (it, 1364 KB, 02/11/14)
Immagine 1  jpegjpeg (it, 85 KB, 08/11/14)
Immagine 2  jpegjpeg (it, 106 KB, 08/11/14)
Impresa Progetto 2013 n. 1 - Baccarani, L'impresa tra crisi, lentezza e bellezza  pdfpdf (it, 118 KB, 02/11/14)
Le fasi dell'accoglienza turistica  pdfpdf (it, 592 KB, 08/11/14)
Magnaghi Alberto  mswordmsword (it, 100 KB, 16/09/14)
Materiale didattico per gli studenti frequentanti il corso  docxdocx (it, 12 KB, 16/09/14)
Mestieri e professioni che studiano il territorio  pdfpdf (it, 17 KB, 11/10/14)
MKT 2015 - Problem solving.pdf  pdfpdf (it, 445 KB, 05/11/14)
MKT 2015 schema territorio  pdfpdf (it, 107 KB, 02/11/14)
MKT 2015 World Happiness Report 2013  pdfpdf (it, 1998 KB, 07/10/14)
Siti di interesse  docxdocx (it, 11 KB, 11/10/14)
The World’s View on Countries: An Online Study of the Reputation of 50 Countries  pdfpdf (it, 2807 KB, 07/10/14)