The course aims to analyze the ways to support the competitiveness of a local area, defined as the ability to attract businesses and people in connection with the exploitation of geographical and human resources located in that area.
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
CHI
(pdf, it, 35 KB, 04/10/16)
Crea un logo
(pdf, it, 243 KB, 06/11/16)
Fasi Piano di Marketing
(pdf, it, 24 KB, 05/12/16)
Genius loci
(pdf, it, 252 KB, 04/10/16)
Immagine1
(jpeg, it, 47 KB, 16/10/16)
Immagine2
(jpeg, it, 26 KB, 16/10/16)
Lettura da C'è Nessuno?
(pdf, it, 19 KB, 10/10/16)
Marketing territoriale 2016
(pptx, it, 1180 KB, 15/11/16)
Marketing Umanistico
(pdf, it, 61 KB, 06/11/16)
MKT 2016
(docx, it, 68 KB, 09/10/16)
MKT Flow Chart
(pdf, it, 531 KB, 05/12/16)
MKT Magnaghi
(msword, it, 180 KB, 23/10/16)
MKT Modello qualità
(pdf, it, 530 KB, 23/10/16)
Per una rivisitazione delle relazioni tra impresa e territorio
(pdf, it, 57 KB, 04/10/16)
Report InvestinVerona
(docx, it, 2967 KB, 29/11/16)
Report Progetto Turisti Residenti
(docx, it, 1406 KB, 29/11/16)
Schema territorio
(pdf, it, 160 KB, 09/10/16)
Semantiche del Territorio
(pdf, it, 292 KB, 27/09/16)
