The course aims to provide students with the basic knowledge in the field of business management and decision-making process.
The corporation and its identity: what is a corporation, aims, role, vision, mission, strategy, social responsibility, profit, risk, short and long term
The firm's life cycle: birth, evolution, and survival
The company and its environment: complexity, pace of change, shareholder and stakeholder approach
Human resources in the company: entrepreneur, entrepreneurship, manager, leader and leadership
Creativity and Innovation
Corporate strategy and competitive strategy
Decision-making in the firm
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
| Author | Title | Publisher | Year | ISBN | Note |
| Claudio Baccarani, Federico Brunetti, Elena Giaretta (a cura di) | Impresa e management tra competitività e progresso (Edizione 2) | Giappichelli | 2015 | 9788834859384 | |
| Claudio Baccarani | Pensieri per il management nel tempo dell'imprevedibilità e delle sorprese | Giappichelli | 2011 |
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
