The course aims to provide students with the basic knowledge in the field of business management and decision-making process.
The corporation and its identity: what is a corporation, aims, role, vision, mission, strategy, social responsibility, profit, risk, short and long term
The firm's life cycle: birth, evolution, and survival
The company and its environment: complexity, pace of change, shareholder and stakeholder approach
Human resources in the company: entrepreneur, entrepreneurship, manager, leader and leadership
Creativity and Innovation
Corporate strategy and competitive strategy
Decision-making in the firm
|C. Baccarani, F. Brunetti, E. Giaretta||Impresa e management tra competitività e progresso (Edizione 2)||G. Giappichelli||2015|
|BRUNETTI F.||Pervasività d'impresa e relazioni di mercato: quale futuro?||Giappichelli||2004||8834846850|
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
Via Cantarane, 24
VAT number 01541040232
Italian Fiscal Code 93009870234
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