The course aims to provide students with the basic knowledge in the field of business management and decision-making process.
The corporation and its identity: what is a corporation, aims, role, vision, mission, strategy, social responsibility, profit, risk, short and long term
The firm's life cycle: birth, evolution, and survival
The company and its environment: complexity, pace of change, shareholder and stakeholder approach
Human resources in the company: entrepreneur, entrepreneurship, manager, leader and leadership
Creativity and Innovation
Corporate strategy and competitive strategy
Decision-making in the firm
| Author | Title | Publisher | Year | ISBN | Note |
| C. Baccarani, F. Brunetti, E. Giaretta | Impresa e management tra competitività e progresso (Edizione 2) | G. Giappichelli | 2015 | ||
| BRUNETTI F. | Pervasività d'impresa e relazioni di mercato: quale futuro? | Giappichelli | 2004 | 8834846850 |
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
